About Forward Day LLC
Forward Day LLC creates innovative home healthcare products that enable seniors and others with disabilities to overcome physical limitations and reclaim independence in their daily activities.
Shower Bay was designed to eliminate injury risk to both the wheelchair user and caregiver
A true family business, Forward Day LLC was founded by a brother and sister team in Santa Cruz, California. While working in the home healthcare industry, Forward Day’s founders observed that the main reason families were seeking additional help taking care of their loved ones at home was a result of bathing complications. Bathing can be extremely dangerous for the user and the acting caregiver, not to mention the apprehension and stress that comes with it.
There was a gap in a marketplace that provided few solutions for home bathing. At one extreme, families were overwhelmed with the costly and intrusive option of remodeling a downstairs bathroom to allow wheelchair access. At the other extreme, families struggled with the reality that a bed bath appeared to be the only affordable option for bathing their loved ones.
Forward Day’s founders believed that there should be some way to provide an alternative to normal bathing methods, one that would be safe, enjoyable, easy to use, and affordable. Shower Bay was born! The product offers a real solution to home bathing: the safety of a roll-in shower without the cost and stress of a remodel. The product can be assembled in any room of the house with no installation or plumbing modifications.
In short, Shower Bay has bridged the gap in the marketplace of home bathing solutions. Forward Day will continue to offer innovative, simple, and practical products that enable seniors and others with disabilities to overcome physical limitations and reclaim independence in their daily activities.